Time is Now For Crypto's Sports Sponsorship Takeover!

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Some massive news out today with yet another huge sports sponsorship agreement being inked, this time involving the highly successful sports brand UFC.


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Crypto.com and the UFC have just inked a sponsorship deal worth a reported $175 Million over 10 years. The deal includes the sponsorship of what's known as "fight kits" that would see the crypto.com name and logo appear on fighters appeal including t-shirts, shorts, hats, walk out gear and the trainers appeal kits as well.

Also included in the deal is rights to be called "Official cryptocurrency Platform partner of UFC".

"The UFC has over 300 million fans worldwide and has broadcasting rights in over 165 countries, with a broadcast reach of 1.1 billion TV households." src

Will Sports Be a Gateway to the Masses?

Between sports betting and digital collectibles I think sports will play a massive part of bringing crypto to the masses.

This isn't the first sports agreement that crypto.com has inked! Earlier this year they made a sponsorship deal with the NHL's Montreal Canadians that will see the crypto.com logo at centre ice at their home arena in Montreal Canada.

This is how you get your brand in front of you target audience and build brand equity!

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UFC Has Exclusive NFT Agreement With Dapper Labs

Did you know that the UFC has already been targeted by crypto businesses looking to gain market share?

"UFC also has an exclusive licensing agreement with NFT company Dapper Labs, makers of the NBA’s Top Shot product."

They have an exclusive agreement with Dapper Labs to produce NFT's on the FLOW blockchain! The same group that brought NBA Top Shots to the forefront of the space earlier this year, how awesome is that.

UFC NFT's will be a thing in the very near future, and you should probably expect the same level of quality and craftsmanship that has gone into Top Shots. Get ready to collect highlight reel knockouts and exclusive fighter moments as digital collectibles, they're coming.

NFT's vs DeFi vs Blockchain Gaming

The professional sports industry and it's huge reach into the homes and minds of fans all around the world will at some point be an important gateway into the crypto world.

Does this come in the form of gaming, NFT's, gambling, DeFi, or elements of all of these?

Right now we are seeing crypto companies partner up with big sports brands to position their products in front of potential consumers. This is just the beginning, and with the amount of money in crypto, $1.5 Trillion USD market cap, now's the time to spend on inking partnerships. I fully expect to see more of this before the year is over!

Ciao for now,

@agr8buzz

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5 comments
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Maybe I'll call the nba and see if they want a @dunksocial sponsorship... LOL

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Dunk Social is a great way to bring sports fans into crypto!

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Thank you! We sure hope so. Hopefully we start to see barriers to entry being lifted here on Hive so we can really drive the masses over to our platform!

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Great one from crypto sports with the UFC sponsorship . I also believe sports will play a very big part in the mass crypto adoption due to the numbers of sports lovers out there.

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Definitely looking forward to seeing major leagues sponsorships, will bring lots of people to the dance floor.

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