How to ruin a business venture / WECRASHED (Serie Review)
Some say that to reach for the stars, you have to dream big. It may be true, but sometimes dreaming is not enough! You need good arguments to seduce others to join you in your dream. This is the background of the Miniseries "WeCrahed": how the need to generate profits turns into a dream and the dream turns into a delusion. This is the story of how Adam Neumann founded "WeWork", one of the fastest growing companies in just 10 years.
Join me in reading the following review to see what this is all about.
"WeCrahed" is an Apple Tv production filmed in New York and New Jersey, premiering in March 2022. It consists of 8 episodes and stars Jared Leto and Anne Hathaway, which makes it attractive to watch.
The script was written by Lee Eisenberg and Drew Crevello. This was an interesting combination as Eisenberg has scripts for four seasons of the TV series "The Office" to his credit, and Crevello was the screenwriter for Deadpool X-Men: First Class. It gives you an idea of what the narrative was like in the story behind "WeCrahed." Although "WeCrahed" is based on David Brown's podcast WeCrashed: The Rise and Fall of WeWork, this pair of screenwriters (Eisenberg and Crevello) will develop a story with drama, humor, and even bizarre situations that will invite you not to stop watching any episode.
Adam Neumann (Jared Leto) is the son of Israeli immigrants who, faced with the need for income, uses his inventiveness and gift of the gab to try to sell anything. Neumann knows that he must perfect his method of persuasion to get the financial support of an investor to develop one of his ideas, always aiming to turn it into something successful.
On the way he meets Rebekah (Anne Hathaway), who is an aspiring actress, knows the words Adam needs to hear to realize his business idea based on forming community. It is how the idea of "WeWork" was born, a company without capital based on the rental of shared spaces to work under the philosophy of fun spaces, ideal for meeting people to share.
The only one who believes in Adam's idea is Miguel McKelvey (Kyle Marvin) who, despite not having the capital to invest in the project, draws up the plans and designs the WeWork branches, becoming a co-founder.
This is how a dream salesman, a woman with "new age" philosophies, and the work of an architect see the growth of a company that will need more than words and optimism to be sustainable.
Today it is common to find entrepreneurs with the dream of becoming multimillionaires quickly. There are wonderful ideas that have become economic success. You need to believe in a concept to be able to take it to the next level and make a profit. However, to make a dream come true requires persuasion to sell the idea and get financial support, but don't forget that making money is nothing "holistic". The money belongs to the real world and certain parameters must be followed to be successful over time. In business, the economic maxim must prevail: "You cannot spend more than you produce".
When success comes suddenly, it can generate vanity, extravagant behavior, and even delusions, which is very dangerous, as many have fallen dramatically. In some cases, to avoid losing everything, they take the middle management with them, and this story clearly shows how others must be sacrificed to preserve profits under the philosophy of "changing the world".
The performances of Jared Leto and Anne Hathaway were fascinating, managing to complement each other. Leto, being a handsome man, had to use makeup to physically portray Adam Neumann with a rather thick Israeli accent. In the case of Hathaway with her hippie look, concerned with good vibes and "manifestations to the universe", she manages to embody an insecure and harmfully controlling woman to such an extent that sometimes you forget it's an act and come to detest her.
Leto and Hathaway manage to convey that intangible and sometimes unhealthy complicity that some couples develop where there is love, admiration, loyalty, envy, jealousy, frustration, reproaches, and vanity.
Some lessons I can take away from this miniseries, along with my personal experience, are:
No matter how good something sounds, don't be blinded. This goes from investing your capital or working for companies that promise "unicorns". Unicorns belong in fairy tales, and fairy tales are not part of the financial world, at least the profits are for some and not for the "useful fools".
Don't believe in those business gurus. The eccentricities of "walking barefoot" and wanting to "transform the world into something better" do not go hand in hand with living in a mansion full of luxuries, Do not get carried away by those who preach things they do not practice in their daily lives, they will always end up using you to achieve their goals. There are many of these beings in the places you least imagine.
Illusionists capable of generating ideas from which they can profit never die. They may bankrupt a company, but they stay alive perfecting their techniques to undertake the next business. They never lose. That's why I bring to the forefront a question that keeps recurring throughout this miniseries: Who always wins? The smart guy or the crazy guy?
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I liked this miniseries, the actors did very well as the couple who managed to cheat and become millionaires. Leto does very well, the real character is that crazy. After I posted my review, I was looking for information and the man is giving speeches and preparing new projects, maybe he can get other crazy investors to give him money.
hahaha that's right, I loved it too!
In relation to this you comment:
I say, They may bankrupt a company, but they stay alive perfecting their techniques to undertake the next business. They never lose.
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