RE: When Star Wars Started Chasing Toys

For me the best films was "Empire" and I still enjoy watching it to this day. I was really let down by the prequels and thought 7-9 were just fine until they got a bit too crazy with the side missions and that modern-day politics being thrown in there. Things like light speed warping through another ship was the nail in the coffin to me... well, that and grafity bombers (in space, where there is no gravity) and running out of fuel maintaining speed in space which everyone over 8 years old knows isn't necessary. We never discussed things like financing and fuel EVER in Star Wars so when they started doing that I started rolling my eyes like mad over and over again.

Anyway, as far as merch is concerned, I had a ton of it as a kid. It was really cheap back then too. The other day I saw an x-wing Lego set and was thinking "oh that's awesome" until I saw that this model, which was really small, was going to be over $100. What happened? I used to go to the store and be able to get figurines for something like $1.50 in the 80's.

I bet they sold a ton of Baby Yoda dolls.